Sunday, September 10, 2006
Guerrilla Marketing, Why Not?
One of the books that I really found useful to guide your home or small business is Guerrilla Marketing. Not only this book gave a lot of inspirations, also that it can be easily used. This is what I got fro amazon.com.
The Los Angeles Times: "No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable."
"No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable."
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it.
In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.
About the Author
Jay Conrad Levinson, president of Guerrilla Marketing International, lecturers around the world on guerrilla business techniques for majors companies, professional organizations, and universities. He is the author or coauthor of eleven books in the Guerrilla Marketing series and write the popular "'Guerrilla Entrepreneur"' column for Entrepreneur magazine. The author currently lives in California.